Back-To-School Campaign

Over the last year, we’ve endured, self-reflected and overcome. We’ve stayed home, stayed away and tried to stay connected.

 

But we haven’t been truly free.

 

Now it’s time to get back.

It’s time to reclaim our freedom.

 

The freedom to move, to express, to explore, to reconnect.

The freedom to make real change.

 

Let’s get back to free.

 

Spearheaded by our cast of ten real, inspiring individuals, this back-to-school season we’re exploring what it means to truly be free—and the clothes that allow us to express ourselves without hindering our momentum or blocking our forward motion.

 

From our expanded Aero Impact collection to our latest drop of denim elevated with LYCRA® FREEF!T® technology, we’re stretching the boundaries of comfort—while consciously doing our part to ensure a better, brighter tomorrow.

 

When we do better, we feel better. And when we feel better, we look our best.

 

LYCRA® and FREEF!T® are trademarks of The LYCRA Company.